Director of Marketing Communication 市场传讯总监

负责通过公关和促销活动实现集团和饭店在本地和国际上的定位目标。开发公关促销计划及制作预算。与媒体、本地社区、客户及喜达屋总部保持密切联系，代表、宣传饭店形象。管理公关部保证每天的工作及时地完成。保证所有的宣传资料和广告都达到集团的标准，维护饭店的正确形象和定位。开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。

在责任范围内掌握领导才能和所有工作任务的知识
了解电子商务、大众传播、平面创意设计和具有创新性的写作与编辑能力
独立工作以及在压力下工作的能力。

Marketing & Communications Manager 市场传讯经理

岗位职责
1.制定酒店公关及媒体宣传计划。
2.组织新闻界和商界人士参观饭店。
3.向市场销售总监定期提交拜访总结报告。
4.代表饭店参加所有官方活动。接待饭店所有的重要人物及宣传。
5.处理***，进行危机公关。
6.收集市场和竞争对手信息，每周向市场销售总监提交报告。
岗位要求
1.大学以上文化程度；1年以上同岗位工作经验。
2.优秀的语言表达能力，能够在公关活动中进行富于感染力的演讲。
3.较强的观察和应变能力，优秀的人际交往和协调能力，较强的社会活动能力。
4.了解电子商务，大众传播，平面创意和具有创新性的写作与编辑能力。
5.个性积极主动，工作认真负责。

Marcom Executive市场传讯主任

As a Marcom Executive , you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function
?Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
?Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives
?Promote the hotels’ marketing activities to the media covering all food and beverage, rooms and event promotions
?Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
?Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
?Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
?Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
?Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
?Monitor and support Line Manager on all social media activity for the hotels whilst supporting departmental initiatives
?Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
?Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
?Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
?Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution
?Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
?Develop monthly / quarterly reports on activities highlighting results and next steps
?Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
?Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels.
?Actively respond to requests for information about the hotels
?Assist in developing reports on specific marketing and PR initiatives and promotions
?Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
?Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts
?Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR
?Support and assist management in marketing and PR projects including resources with budget implications
?Support all communications connected with hotel crisis and issues set out by the Line Manager
?Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner

Developing Talent
?The executive role focuses more on self-development as opposed to developing team members

Building Relationships
?Establish and maintain effective rapport and open communication with all hotel disciplines
?Develop strong working relationships with various levels of Hilton’s personnel including hotel and regional teams and comply to Hilton core values
?Develop and manage working relationships with key members of the creative and media agencies
?Work effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns
?Support the Line Manager to develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies.
?Excel at being an effective team player in all aspects of the role

市场传讯协理 MARCOM Coordinator

岗位职责/职位描述
1. 有相同岗位工作经验1年以上。熟悉酒店领域的工作。
2. 有较强的团队合作意识。
3. 熟悉市场传讯部的业务，能协调各岗位的工作。
4. 形象气质佳。

上班地址：上海