Main Responsibilities:

Propose and decide customer strategy in terms of effective segmentation & targeting, value proposition development (incl. value added service and customer experience for proposition) and business case development, pilot optimization.

Be responsible for strategic marketing planning, translating business objectives and goals into annual marketing strategies and plans to drive business growth, providing structured plans on where to play and how to win and identifying metrics for success.

Perform brand purpose and positioning by establishing the MetLife noble purpose and defining differentiating positioning and attributes that drive attraction to the brand globally, regionally and locally.

Develop and execute strategies to optimize customer experience in both the in-force base, and new business strategies (on-boarding and on-going engagement etc.)

Other tasks assigned by line manager.

Principle Requirements:

Bachelor degree or above

Above 8 years working experience in the consulting firm/insurance or other financial industry and above 5 years of Strategy/ Marketing/Customer Segmentation

Advanced strategic planning and analytical experience

Excellent business acumen in market research and seeing the strategic and tactical implications of research findings

Broad experience in project management methods and techniques, process development and continuous improvement in a MNC environment

Strong communication skills in both Chinese and English

Good ppt, presentation and excel skill

Proactive working attitude and results driven with great passion, teamwork spirit

Strong self-motivation and commitment, can be independently manage project and initiative

Creativity and can work under pressures and challenges

上班地址：黄陂北路227号中区广场15楼