Job Output:

Leads and is responsible for North Asia marketing including marketing strategies and positioning (incl-MGPP). Fosters market trend analysis so decisions on direction are robust, tested and agreed. Ensures platforms are shared and adopted in North Asia and drives a ‘team’ approach within the Armstrong Values.

Key Process (Ownership/Participation):

• Actively participates in and works within the China Leadership Team to develop viable strategic options in both short and long term timeframes. Robust market data, trends, competition tracking are key elements to identify and unlock opportunity spaces. Runs allocated sections of the North Asia Strategic Planning process.

• Drives North Asia marketing plans and execution.

• Drives the marketing/selling tools that are required to differentiate our systems under the ‘layered marketing’ approach. Develops a network (internal/external) that allows such opportunity to be brought to the organisations attention.

• Manages, enhances and keeps current the marketing assets (customer databases, social media) and market data (trends, competition).

• Instigates research required to drive the customer perspective (designers, developers/builders, fit-out companies). Ensures robust interpretation of such data. Where agreed turns these into effective and targeted campaigns

• Proactive in fostering Organizational Vitality in the development of talent to drive the business. Nurtures a culture that has the marketing/NPD teams in constant contact with the market forces and the sales organization.

• Communicates regularly with the organization to ensure alignment and engagement with marketing/NPD activities.

• Keeps abreast of market, industry and broader economic trends and communicates these within Armstrong.

• Develops and maintains a network that ensures the organization is knowledgeable and capable of taking advantage of opportunities.

• Carries out all duties safely and with consideration of environmental impact, understands and works within the Company Values, Compliance system and Code of Business Conduct.

• Carries out other duties in the company’s interest as agreed with Armstrong management.

Organizational Relationships:

Guidance:

Reports to the General Manager – North Asia

Receives support and/or guidance from:

HR, CFO (Asia), regional business managers, market research

Leadership:

Product Management (direct in North Asia)

Marketing communications (direct in North Asia )

Leads the strategic direction of the MGPP/MF tech group

Key Customers and Suppliers:

External:

Government bodies

Industry bodies

Internal

All employees

Other Armstrong organizations (especially as it relates to Marketing, NPD)

Measures of Effectiveness:

Meet Operating Plan targets Company compliance to legal obligations 100%

Nil staff turnover of Dialogue rated 4. Engagement ratings

New products >XX% of sales New products >XX% success rate

Value Added Activities:

Acts as a key member of the North Asian Leadership Team.

Participates on various committees as requested by Armstrong.

Active participation in conferences when requested.

上班地址：龙华中路600号绿地中心B座10楼

所属部门：亚太区总部
阿姆斯壮于1982年进入中国市场，亚太区总部现位于上海。目前阿姆斯壮在中国拥有5家生产工厂，包括2家矿棉天花板工厂（上海青浦和苏州吴江），2家金属天花板生产基地（江苏吴江和广东佛山）以及1家龙骨工厂（上海青浦）。