CORE RESPONSIBILITIES
§ Provide integrated creative leadership blending marketing storytelling with digital and technological imagination
§ Work closely with account, media, research and strategic planning teams to formulate appropriate overall strategy for a project or client
§ Set the creative vision for each of your client projects
§ Lead collaboration with other disciplines involved in projects
§ Work closely with other members of agency leadership to shape our capabilities and vision for growth
§ Ensure quality of creative output from client presentations to production
§ Collaborate with account and project management staff to scope project budgets
§ Participate in new business activities, from identifying opportunities to pitch development
§ Serve as main contact of creative point for clients
§ Take a lead role in presentations to both existing and potential clients
§ Participate in the career path development for creative staff
REQUIRED SKILLS/ EXPERIENCE
§ Bachelor’s degree (Marketing or Communications preferred)
§ 5 to 10 years of copywriting/concept experience in an advertising, marketing or digital environments
§ Team management ability and creative excellence
§ Good at establishing & managing client relationships
§ Proficiency in Mandarin and English
职能类别: 文案/策划 广告客户总监/副总监
关键字: 广告 文案 创意
联系方式
上班地址:上海市恒丰路399号达邦协作广场
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