市场营销总监
兰博运载装备制造股份有限公司ChengduUpdate time: August 26,2019
Job Description

Brief description:

  • LK is a Company located in Kunshan. It is a division of XINFEI Group.
  • LK runs the implementation of a plant in Kunshan, to manufacture refrigerated trucks.
  • In the project, LK can count on the support of LAMBERET France, also owned by XINFEI Group. (LAMBERTE France is a 50 YO company having all necessary technology and know-how).


Reporting channel:

To CEO


Mission:

We need to update our vision on:

  • The market-situation in China (current and future)
  • The proper business models
  • The most suitable relationship-model with truck makers
  • Our marketing actions
  • Prepare for the function as M&S Manager.


Details:

Short term:

  • Pilot and finalize a market study, via specialized agencies and via Xinfei
  • Meet the different actors and define protocols for cooperation’s based on business forecasts
  • Establish the possible market-shares and business forecasts
  • Eventually establish the alternatives in terms of business models and make a recommendation
  • Pilot all actions linked to advertisement

ASAP:

  • Lead M&S, recruit M&S teams, organize the tracking of their actions and the global reporting
  • Actively participate to the definition of the vehicles we should output

Profile:

  • Confirmed M&S person from Automotive (> 5 years), ideally from our business of refrigerated vehicles
  • Top business oriented, accountable, good at relationship, efficient and dedicated, tough and warm
  • Square minded and able to run analysis and provide alternatives and recommendations
  • Cost and margin oriented
  • English and Chinese
  • Can come from another business than Automotive only if outstanding ability for strategy and action
  • Location : Kunshan

职能类别: 市场/营销/拓展总监 市场/营销/拓展主管

微信

联系方式

上班地址:经济技术开发区乐和新村8号

公司信息

河南新飞电器集团有限公司(简称新飞集团)是中国航空工业集团有限公司下属全资子公司,隶属于航空工业机载系统,主营冷藏车、房车、商务车改装等业务。
2015年5月,新飞集团并购法国Lamberet SAS冷藏车企业100%股权,由一家国内公司转变为跨国公司。为了引进国外先进的冷藏车技术,新飞集团出巨资,在江苏省昆山设立了兰博(昆山)运载装备制造股份有限公司(以下简称兰博昆山)。
兰博昆山秉承航空工业“强军富民”理念和新飞独特的“市场化”基因,兼容并蓄,融合共生,形成更具朝气和活力的“新新飞文化”;依靠央企的政策、资本、人才和管理优势,强调与市场接轨的体制机制变革,通过积极参与国际市场,与国外企业同台竞争,在新常态下推动企业健康快速发展。

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