岗位职责:
1、把握创意方向,主导创意发展,启发创意思路;
2、负责部门内部各项目的文案指导与执行监督;
3、能够独立把控项目整体创意方向,优质完成创意主题、广告标语以及相关衍生发展;
4、准时、优质、高效完成各类事件行销的策划方案,并能以多样的表现方式呈现;
5、能够表达创意理念,并进行流畅的创意阐述,能够进行提案演讲;
6、电视片及动态视频的脚本、文案撰写,并能够进行制片流程管理和成片质量把控;
7、合理安排下属的相关工作,与客户部门做好良好的沟通与协调
岗位要求:
1、本科以上学历,语言文学、英语、广告、传媒等相关专业优先
2、广告行业创意工作4年以上工作经验,精通广告公司的操作流程,熟悉各种品牌营销及活动策划的形式;
3、精通PPT制作及演示技巧、有运用视频编辑软件的经验、有团队管理经验 ;
4、卓越的文笔、蓬勃的创意激情和丰富的创意能力、富感染力的语言表达能力,善于沟通,良好的协作精神和职业道德,能够适应较大的压力,有管理协调团队与培养下属的能力
5、良好的英语听说读写能力。
优先条件:
1、有服务过时尚奢侈品、化妆品、快销、运动品类相关工作经验
Job responsibilities:
1, guide the creative direction, lead creative development and inspire creative thinking;
2, responsible for mentoring copywriting and supervising internal execution ;
3, able to independently control overall creative direction, complete the creative concept, advertising slogans and relevant development;
4, efficiently complete all kinds of event marketing planning scheme;
5, able to express creative ideas and present them;
6, able to write scripts for TV &video clips; manage production process and control the quality ;
7, delegate tasks to them; communicating and coordinating with account team.
Basic requirements:
1, age requirement: above 28 years old
2, gender requirements: no
3, academic requirements: college degree or above
4, professional background: news, advertising, Chinese and other related majors
5, work experience: minimum 4 years working experience in advertising industry and 2 years in offline activities; proficient in advertising company operating procedures; familiar with all kinds of brand marketing and event planning ; proficient in PPT production and presentation skills; experienced in using video editing software; have team management experience
6, personal qualities: excellent in writing; passionate and gifted in creativities; expressive language skills; good at communication, good team spirit and professional ethics; able to adapt to the higher pressure, manage and coach them
7, language requirement: English
8, health: conform to healthy requirements
Priority conditions:
1, have related working experience in medicine, automobile, luxury fashion, cosmetics, financial area
2, similar industry background
职能类别: 文案/策划
关键字: 文案 策划 copy
联系方式
上班地址:新闸路1136弄1号楼8F
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