Key Responsibilities

• Support the company content marketing plan as part of the inbound/integrated marketing strategy by contributing local case studies, white papers, application notes, blog posts and running seminars and webinars.

• Planning and creation of brochure and flyers.

• Translation and transmission of equipment information from Japan.

• Support distributor partners in their marketing activity and monitor quality.

• Planning and execution of all product exhibition and local events.

• Support at make to business strategy and business plan.

• Research, manage and monitor on-line product and suppliers directories

• Internal and distributor partner communication on brand activity.

• Monitor and share competitor activity
  

Indicative Performance Measures

• Increase in sales leads form web site (+10% last year)

• Increase in qualified and won sales opportunities (+20% YOY)

• Increase in database contacts

· Educated to degree level, ideally but not necessarily within a marketing based discipline and be able to demonstrate minimum 5 years previous experience in a marketing communications role.

• The field of Physical Chemistry Analysis is prefer
• Campaign and exhibition planning ability
• PC skills and good working knowledge of content management systems
• Excellent copywriting skills, able to work at speed with attention to detail
• Good understanding online advertising
• Excellent spoken and written Japanese
• Reading and written English
• Good practical knowledge of Social Media and content marketing
• Ability to use the internet as an effective research tool.

· Understanding of creative production processes – print advertising, video production process and mobile apps · Lead generation knowledge

上班地址：上海市浦东新区丹桂路899号1号主楼315室