- Determines customers’ needs and desires by specifying the research needed to obtain market information
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and / or services
- Assesses market competition by comparing the company‘s product to competitors’ products
- Provide source data for product line communications by defining product marketing communicationo objectives
- Obtains product market share by working with sales director to develop product sales strategies
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules
- Brings new product to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing
- Introduces and markets new products by developing time-integrated plans with sales, advertising and production
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume, costing special and customized orders
- Coordinate all product approval issues and guarantee market compliance
- Product compliances for China (CCC, Energy Label, China Gas)
- Be responsible to manage and provide a nation-wide competitive product range with the group’s sales andlocal distribution partners
- Product Lifecycle Management including planning and coordination of product-launches – and discontinuation, transfer-pricing, product pictures and technical information
- Establishment and coordination of the yearly Product Marketing Plan together with Communications including information regarding new product launches, information for catalogues and PR as well as definition of sales promotions
- Analysis of internal and external information to monitor development of targets; secure competitivenessand take initiative where required
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
- Analysis and follow up of development of first orders, sales, turnover, and margin development for the fields of responsibility (including competitor monitoring)
- Ongoing Sales and Agent support in all product related issues including the smooth information flow between all involved parties
- Providing information and support to Communications/PR/Training regarding the development of catalogues, technical product information, product- and training documentations
- Product Trainings
- Support product post launch by working with The Madison Group Service Department to develop and support aftermarket programs including Customer Assistance Call Center, service network strategy and address field quality issues
Requriements
? Experience in setting and executing business plans, strategies and objectives
? BA / BS in business or technology field
? Ability to analyze internal/external data to be used for decision making
? Strong computer skills including Microsoft Office (Excel, Word, PowerPoint, and Outlook)
? Good presentation skills and fluent in spoken & written English and Mandarin
? Overseas exposure with experience in a regional role for MNCs
? Personal responsibility and accountability
? Strong team facilitation skills
? Strong time management skills
? Strong organizational skills
? Ability to travel, including some international trips
? Ability to work under pressure and without supervision
? Experience with analyzing complex issues and delivering appropriate solutions
职能类别: 售前/售后技术支持经理
关键字: 产品经理 技术 产品培训
联系方式
上班地址:中海国际A座2503
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