行业经理
德尔格中国 查看所有职位ShanghaiUpdate time: August 28,2019
Job Description
职位描述
The Segment Marketing Manager is responsible for development and implementation of the country marketing strategy for the assigned Segments in accordance with the global and regional strategy. He/She identifies Segment market trends and develops new business opportunities for future growth as well as providing input to Regional and Global marketing strategy for the assigned Segments. The Segment Marketing Manager works closely together with Product Managers to define relevant product portfolio and positioning in the Segments, with Sales & Service to develop and implement relevant Service and Key Account Management concepts, as well as developing relevant internal and external trainings for the Segments.
The Segment Marketing Manager is responsible for development and implementation of the country marketing strategy for the assigned Segments in accordance with the global and regional strategy. He/She identifies Segment market trends and develops new business opportunities for future growth as well as providing input to Regional and Global marketing strategy for the assigned Segments. The Segment Marketing Manager works closely together with Product Managers to define relevant product portfolio and positioning in the Segments, with Sales & Service to develop and implement relevant Service and Key Account Management concepts, as well as developing relevant internal and external trainings for the Segments.
岗位职责
Develop and Implement Segment Strategy
Business Development & Key Opinion Leader (KOL) Management
Operational Marketing Plan and Training
Others
Develop and Implement Segment Strategy
- Identify customer needs, customer application and technology trends in General Manufacturing Industries, incl. steel, pharmaceutical, water treatment, shipbuilding, etc.
- Evaluate and analyze market data, provide market size and market shares for the Segments and provide overview of competitors
- Define relevant product portfolio positioning and pricing models / programs to grow business and maximize profitability within the Segments
- Identify Segment customer practice / policies / regulatory changes that may have an impact on the present and future business
Business Development & Key Opinion Leader (KOL) Management
- Develop cross modality solutions and services offerings for the Segments and work with Sales & Service departments to implement such solutions
- Segment visibility improvement focusing on new customer & project opportunity searching and identification
- Emergent new application development, from opportunity identification, cultivation to spreading out solutions across all regions
- Develop and maintain Key Opinion Leader network to discuss relevant Segment topics and deploy KOLs for customer events, trainings
- Support Key Account Management strategy and plans for the key customers in the Segments and develop marketing activities for these accounts
- Provide expert support for Key Accounts and large projects in the Segments
Operational Marketing Plan and Training
- Actively participate in development and ensure execution of the local Operational Marketing Plan for the Segments
- Design and execute regular Segment trainings in cooperation with Product Managers and drive exploitation of full product potential within the Segments
- Develop and execute segment customer trainings, be a lecturer on segment application topics at relevant customer seminars, congresses and other external events
- Sales tool development to help with Segment promotion: Segment brochure, success story, application note, etc.
Others
- Operate in accordance with company and departmental policies and procedures
- Assure the confidentiality of customer information and other company information
- Maintain safe and healthy work environment by following standards and procedures; comply with all quality, safety, and work rules and regulations
- Other duties as assigned by supervisor / manager
任职要求
学历/Education Bachelor degree in business economics, engineering or a comparable combination of education and experience
相关工作经验/Related experience >5 years of experience in a business related function (e.g. Marketing, Sales, Business Development);
Experience of business development in Pharmaceutical, Steel, Water Treatment, Shipbuilding or related Manufacturing Industries, ideally but not limited to Occupational Health and Safety products.
专业技能及相关证书
Skills, competencies, and / or certifications
学历/Education Bachelor degree in business economics, engineering or a comparable combination of education and experience
相关工作经验/Related experience >5 years of experience in a business related function (e.g. Marketing, Sales, Business Development);
Experience of business development in Pharmaceutical, Steel, Water Treatment, Shipbuilding or related Manufacturing Industries, ideally but not limited to Occupational Health and Safety products.
专业技能及相关证书
Skills, competencies, and / or certifications
- 专业方面/Professional
- 行为方面/Behavioral Professional
- Occupational Health & Safety knowledge – advanced level
- Translate strategy into tactics, focus on implementation to reach KPIs – advanced level
- Market intelligence methodology – advanced level
- Presentation skills, to train and educate internal and external stakeholders – advanced level
- English in reading, writing and speaking – advanced level
- Cooperation and communicate skill – expert level
- Customer driven behavior – expert level
- Result driven behavior – expert level
- Strategic & logical thinking – advanced level
- Impact and inspire cross functional teams to drive business results – advanced level
职能类别： 市场/营销/拓展经理
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联系方式
上班地址：琥珀路229号
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