Lead projects to meet the short term and long term for Thermomix advertorial content management.

负责中长期美善品市场推广的内容编辑及管理

Main tasks: 主要项目

1. 《Thermomix Magazine》(60% workload of total) 《美善品杂志》（约占全部工作的60%）

？ Owner for advertorial content of our magazine and involved with the project from beginning with

both internal and external parties.

负责品牌杂志的内容策划，与内外部相关团队开展杂志创刊

？ Combine global magazine guideline with localize content including visual design , magazine columns

and editorial content. Keep updated with customer food/cooking trends in order to drive attractive

content.

根据总部的杂志设计要求，策划符合中国地区营销推广的内容，包括：视觉设计、栏目策

划、内容编辑及校队。根据市场趋势和当地饮食、烹饪潮流输出吸引客户、提升品牌的杂志

内容

？ Make customer promotion and launch plan for ＜Magazine＞ on relevant platforms and channels

including both online and offline publications.

负责制定《杂志》的创刊推广计划，包括线上、线下的所有相关发行渠道。

？ Work with line manager for sustainable and long-term 《Magazine》strategy with execution

应聘者请连同简历提供编

辑、摄影、设计相关作品Thermomix · 2 / 3

© Vorwerk International Strecker & Co.

planning according to overall customer marketing plan to further increase customer engagement &

brand awareness.

与直线汇报经理一起完成《杂志》的长期计划，包括: 每期内容的制定、推广计划持续，结合

全年客户营销推广计划，进一步提升品牌知名度。

2. Content Management (20% workload of total) 营销内容管理（约占全部工作的20%）

？ Set up track-able tools and KPIs for content related project according to business objectives(such as

Magazine, paid Thermomix content) as well as regular checking and revising solution for

improvement

简历美善品客户营销推广内容的管理机制和考评，定期检查、追踪内容管理的效果

？ Work with current customer marketing team(including online, PR & offline ) to improve the

standards for content quality, relevance, user feedback, consistency, delight fullness and uniqueness

and design solutions to meets those standards for the above projects.

与现有团队伙伴配合完成内容的定制整理和归档，包括：线上及自媒体相关内容，设计，公共关系及媒体内容以

及线下视觉设计等等。并管理对外分享的物料、确保物料符合品牌形象和标准。

3. Content Placement and Branding Improvement (10% workload of total)

（营销内容的发布和品牌形象提升） （占全部工作的10%）

？ Communicate the findings, recommendations, and content specifications through content matrices,

user scenarios, presentation decks, and guidelines and conceptualize usable, creative ways to

integrate original and user-generated content to meet user needs.

结合行业趋势优化现有美善品市场部物料，根据客户需求设计出具有创意、表达产品及品牌卖

点的内容。

？ Understand the utilization of KOL, social activity mechanism, different platforms, content seeding

and paid social AD, etc. Meanwhile, searching and exploring content co-operation with external

parties

对于外部及第三方内容合作置换有一定的理解，并能制定出相关合作机制和考评要求。提升产

品置换的合作效果。

？ Provide solid localized content to local customer communication content align with lastest global

content strategy and guideline.

4. Others (10% workload of total) （其他10%）

？ Support any other customer marketing related projects and provide insight for content optimization

Such as visual design for product launch, press conference, roadshows.

？ Work with cross-functional team to improve the content delivery such as recipes, cookidoo

platforms ,video and other technical online tools under Vorwerk...

与团队一起，完成其他美善品市场部的相关工作。

任职要求：

？？ 2~3 years Working experience in publications such as magazine , newspaper as well as online media

background in F&B, 3C and high-end lifestyle media industry is preferred

2~3年出版物相、新闻、媒体从业经验，包括：杂志、报纸和其他线下媒体，餐饮、美食、小家

电、耐销品从业者优先

？？Good at working with different vendors to achieve the localization of content delivery

良好的工作态度，与不同的合作方配合完成内容输出。

？ Good sense at visual and graphic designs to guide external agencies

具有视觉设计、品鉴能力，引导第三方完成设计

？ Love cooking and active on Cooking related community such as：微信、小红书、下厨房、，

Thermomix user is a big plus+

热爱烹饪、美食分享，在一些烹饪类社交媒体有个人营销阵地，请提供相关链

接或ID ( 若已经拥有小美，会加分哦~）

？ Good communication skill and attitude with both internal and external parities

良好的沟通能力和团队合作精神

？？Quick learning and good sense of customer service and proactive follow ups

？？ Candidate who can provide his/her previous related working results, cooking

photos, social media, cooking community account will be appreciated

上班地址：上海市黄浦区中山南路100号金外滩国际广场9楼