Job Description

The copywriter’s main responsibilities are to develop compelling copy and content for the Huili website, WeChat, key social/digital media that aligns with our brand guidelines and digital strategy, to proofread/edit content provided by various school-based stakeholders to align with brand guidelines. This role is to achieve the objectives of increasing awareness, engagement, actions (contribution to enquiries/leads, intent to enrollment, etc.) and advocacy through social media and new media.

To develop the compelling copy and content for the Huili website, WeChat, key social/digital media that aligns with our brand guidelines and digital strategy,

Job Scope & Key Responsibilities

• Copywriting
• To create content for school brands and align with the 3 schools’ distinctive brand tonalities
• To help develop the annual content roadmap and elaborate daily content delivery
• To interview pupils, parents, teachers and relevant staff members with a view to creating accurate and insightful content.
• To organise and write articles for the following platforms:
• Wechat, Website, social media
• Marketing materials
• Press advertising
• News releases
• Articles, posters
• Brochures
• Weekly Brief report on performance of the platforms
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• To convert content onto different platforms as well as for media with necessary adjustment
• To develop quality content for best identified Chinese media exposure
• To proofread all the content in Chinese and have them delivered in a polished and readable format
• To be sensitive with hot topics, to connect suitable hot topics with brand information
• To keep an eye on peer competitors’ dynamic branding performance for notable reference
• To track each content from the beginning to the end, while ensuring that the content is logical and clear

• Others
• To assist Marketing campaign idea generation and campaign execution
• To work with Digital Marketing on the SEO content development
• To work with visualiser to ensure that copy and visual are aligned
• To proofread the Chinese of the school publication
• To keep the school content up-to-date on a yearly basis or up to the currently needed timeframe
• To organise media clipping and archiving
• To help out in marketing events when necessary
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Job requirements

• Interested in working in a school environment
• The ability to write and think creatively in Chinese Language
• Able to read, write and converse in basic English Language
• Able to translate English to Chinese accurately
• Proficient in writing skills and able to understand and translate client’s message into engaging articles
• Able to prepare engaging and relevant questions and conduct suitable groundwork for insightful interviews with a range of potential interviewees
• The ability to work strict deadlines without compromising on work quality
• Great organisational skills
• Interested in meeting people
• An eye for detail and deep insights
• Very good communication and presentation skills

上班地址：林耀路235号