Developing deploying and managing innovative digital analytics and reporting for HSBC owned websites and apps.

Identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue.

Serves as the subject matter expert for web and digital marketing analytics tools A/B and multivariate testing tools ecommerce testing tools and the tag management platform.

Provide guidance and monitor implementation strategy for websites managed by Global Publishing Services (GPS) and other teams across all areas of the HSBC Group. These will include: tag management and web analytics, Search Engine Optimisation (SEO), website accessibility, website quality reviews, Information Architecture, Management Information. In addition Search Engine Marketing (SEM), provide insightful analytics reporting, Accessibility Reviews and adoption of industry best practices.

Work closely with management of Staff and Public channels to implement optimisation strategies as well as to actively audit and analyse Group websites to mitigate risk, enhance effectiveness, user experience and the sites'overall quality.

Should have post-secondary education – either at the degree level or a relevant professional diploma or certificate

5 - 8 years professional experience in website optimisation and web analytics field

Knowledgeable in SEO best practices, Google Analytics, Webtrends, WCAG and other website standards (W3C)

Proficiency in website quality and SEO tools such as Sitebeam, Google and Bing Webmaster tools, other external tools

Perceived as a Subject Matter Expert in Google Analytics Adobe/Omniture Site Catalyst or other Tag Management Platforms and large-scale A/B and Multivariate testing tools

Working knowledge of Adobe Marketing Cloud tools including Analytics Target DTM and Audience Manager

Strong understanding of Digital Marketing and ecommerce strategy and design

Excellent English verbal and written communication skills

上班地址：天河路383号太古汇二座