Overview of job
We are looking for a senior data analyst join insight & analytics function within the Programmatic Buying Unit (PBU) in GroupM. You will play a key role in insight team and work closely with other PBU functions as well as agencies, clients, publisher vendors to ensure we deliver data-based insights and recommendations to our clients.

Reporting of the role:
This role reports to the Manager, Insight & Analytics.

3 best things about the job:

1. You would have the opportunity to be one of the pioneer in an emerging industry, which may change the entire digital ecosystem in China market.

2. You would be highly evolved into various programmatic campaigns that are unavailable in anywhere else. You would be exposed to clients within different industries, and all kinds of programmatic campaigns. (OTV, RTB, PDB, PMP, Native, etc.).

3. You could work with the biggest media agency in the world as well as the most experienced programmatic experts in the industry.

Measures of success –

In three months:

• Understand China digital industry and trends

• Understand basic knowledge of digital media and programmatic buying process

• Familiar with common digital measurement metrics and all media concepts, tools, and methodologies used in GroupM

In six months:

• Running regular report independently, includes daily communication with cross-function teams and media/vendor.

• Optimize reporting process (e.g. automation) and provide inputs to optimize campaign performance
  

In 12 months:

• In-depth knowledge towards programmatic buying business and digital measurement framework

• Drive more report automation and continuously improve the reporting process.

• Assist line manager to develop post-campaign analysis report.

Responsibilities of the role:

- Work closely with account and operation team to provide campaign reports with optimization recommendations and suggestions

• Work with publisher vendors, 3rd party tracking/data companies and other stakeholders to ensure data accuracy and completeness and for troubleshooting and data support

• Develop post-campaign reports and deliver to agency and clients

• Act as an expert in campaign measurement and share cross-client learnings with wider groups

What you will need:

• At least 1 years’ working experience in media and digital.

• Workable in Excel and PPT skills.

• Good at numbers and attention to details; Able to learn things fast.

• Previous experience working with agency and media is preferred.

• Good time management skills and can handle multiple tasks.

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/group

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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