Overall Responsibility/工作概述:
The E-Marketing Supervisor will be responsible for owned and earned media, including overseas social media and WeChat, Weibo, email campaign, online content and engagement.
Initiate the E-Marketing plan with show team and ensure social media, email campaigns planning, execution, process monitoring and campaign results measurement as per agreed timeline.
He/She is able to communicate with show teams regularly.
Scope of Responsibilities/工作职责:
Mandatory:
1. Social Media campaign planning, result tracking and optimization.
2. Assist E-MKT Manager to roll out the global marketing automation project (Eloqua) in local request.
3. Email campaign planning, implementation, monitoring, performance measurement and optimization.
4. Innovative engagement and content solutions for show team, according to online audience behaviors, market insights and campaign results.
5. Digital accounts management, data management and segment.
6. Co-work with internal such as show teams and coordinate with external resources
7. Report requirements, ideas, e-metrics and best practice cases back to the E-Marketing Manager.
8. Exploring new digital tool and approach that can enhance the efficiency and effectiveness of the E-Marketing work.
Qualifications/任职资格:
1. Degree from a recognized University or an ambitioned self-starter career.
2. Solid E-Marketing experience on B2B industry, especially on social media, and EDM. Knowledge of different social and newsletter platforms, especially WeChat, LinkedIn, Facebook, Twitter, Weibo, short-video platform and Webpower.
3. 2-3 years experience in online business models, information or data management.
4. Good in English both verbal and written.
5. Knowledge of main stream and vertical/knowledge online media/platforms/tools.
6. Have sense on the industry trends and target audience behaviors analysis.
7. Brilliant communication skills.
8. Excellent Microsoft Office skills.
9. Have basic knowledge of HTML, PS, AI, sense of H5 development and copywriting.
10. Outgoing, positive and willing to share new thinking and learn new skills continually.
职能类别: 新媒体运营
关键字: 社交媒体 新媒体 策划
联系方式
上班地址:上海市静安区裕通路100号洲际商务中心42楼
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