公关高级客户主任

汇报对象：客户总监

职责

1 传播方案撰写

• 在客户总监的指导下，为客户制定传播方案

2 活动企划

• 定位文章角度，结合关键信息，选择关键媒体，安排关键发布日期
• 项目流程管理

3 实施工作

• 撰写和翻译公关文稿/文章/营销传播文稿，开发媒体资源，向主要媒体投放稿件并更稿使覆盖面最大化
• 负责组织新闻发布会、采访和媒体邀请会等工作
• 在商定的客户预算和内部成本预算内开展相关工作

4 客户日常沟通

• 日常客户维护，确定客户需求
• 有效地建立起紧密而顺畅的客户关系，实现长期盈利的业务增长

5 媒体网络

• 与关键的媒体编辑和记者建立和保持密切关系
• 研究和发掘客户曝光的媒体机会

6 供应商往来

• 与专业供应商联络，确保实现时间/成本/质量要求

7 人员管理

• 管理1-2名客户助理或客户专员的日常工作

8 业务拓展

• 为新客户拓展活动做贡献

9 项目

• 按照领导的要求进行特殊项目开发。

基本素质

1 个人情况

年龄25-30岁左右，渴望在快节奏、国际化和跨文化环境中工作

2 个人特质

外向、自信，良好的专业形象

坚定自信但不傲慢

自我激励、有上进心、敬业

3 教育背景

本科及以上学历

4 经验

须有3-4年公关工作经验（尤其是跨国公司经验优先考虑）

5 沟通技巧

良好的沟通和表达能力

6 良好的人际交往能力强，工作主动

7 语言技能

熟练的英语书面和口语能力，良好的中英文写作能力。

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Reports to

Account Director

Responsibilities

1 Communication Plan Development

• Formulate communication plan for clients under the Account Director’s guidance

2 Campaign Planning

• Identify stories, develop key messages, selecting key media, scheduling key dates
• Project managing process

3 Implementation

• Writing & translating PRs/articles/marketing communications, developing media lists, pitching stories to key media and following up to maximise coverage
• Working with AD press conferences, one-to-one interviews & press tours
• Working within agreed client budgets and internal cost budgets

4 Client Contact

• Maintaining day-to-day contact with clients, identify client needs and proactively pursuing growth opportunities

. Effectively build up close and smooth client relationship enabling long-term profitable business growth

5 Media Networking

· Developing and maintaining close relations with key media editors and journalists · Researching and monitoring media opportunities for client exposure

6 Supplier Dealings

• Liaising with specialist suppliers, ensuring time/cost/quality requirements are achieved

7 Staff Supervision

• Supervising day-to-day activities of 1-2 account assistants or AEs

8 Business Development

• Contributing to new account acquisition activities

9 Projects Undertaking special projects as required by the General Manager.

Essential Criteria

1 Probably mid to late 20s, who aspires to working in a fast-paced, international, and multi-cultural environment

2 Personal Traits Outgoing, confident, professional with presence

Assertive but not over-bearing

Driven, ambitious & focused

3 Education University degree or higher

4 Experience 3-4 years Agency experience is a must, preferably PR Agency experience, particularly international ones

5 Communciation Skills Very strong communication and presentation skills

6 strong inter-personal skills, a self-starter

7 Language Skills Advanced proficiency in written and spoken English, good copywriting in both Chinese and English.

上班地址：中江路388弄5号新城控股B座1703室